We don’t chase trends —
We build concepts with staying power.

AAAAAA Every brand under The Lab Holding is designed to do more than open strong, it’s built to earn loyalty, spark emotion, and become part of the cultural conversation. From refined, chef-driven experiences to fast-moving street formats, our work spans styles, formats, and audiences, without ever losing its point of view.

‍Because food isn’t just what people eat.
It’s what they remember.